Nintendo can already be crowned the king of this generation of gaming consoles with its super-selling Wii. However, what started as a major success for Nintendo, which helped completely change the gaming market and especially the gaming crowd, is starting to go sour now!
The Wii now has the lowest user activity since there is no quality titles on the console – which means that even though there is a lot of sold Wiis out there there is still little incentative to develop costly titles for the Wii since no one uses their Wii for long (it can basically be said that people use the until they get fed up of Wii Sports).
At the same time the numbers are turning for Nintendo. They used to sell double as many consoles in Japan as Sony and Microsoft combined. Now things have changed. Japanese people tire easy of technology and the Wii has little, in terms of technology, to offer. Now Sony is outselling Nintendo for the first time… and the tide is rolling! Even Nintendo knows that the Wii is heading towards a bad, bad place!
The selection of titles for the Wii is filled with crappy titles and has less than ten quality titles all together – most of which are first party. No wonder people are leaving their Wii’s to collect dust after finding Wii Sports repetitive. However, Nintendo are readying the followup title on Wii Sports, Wii Sports Resort, which promises more of the same – but will it deliver new life to the Wii – and more importantly: For how long? At the same time they are releasing Wii MotionPlus, finally delivering the one-to-one motion mapping Nintendo promised many years ago with the Wiimote and Nunchuck, that completely failed to deliver!
While Sony and Microsoft continues to lower the prices of their consoles Nintendo has still to do this for the first time – even though the Wii already had the a solid profit margin at launch. They have already, like Sony and Microsoft, invested a lot in reduction of production cost on the Wii. This means that Nintendo’s margin is gone up way high, while Microsoft and Sony have been bleading. This begs the question: What will Nintendo do now?
The natural idea now would be a serious price cost to spur sales yet again – perhaps combined with the inclusion of both Wii Sports and the new Wii Sports 2 plus two controllers with Motion Plus for a slightly reduced original price! They need to get a version down below that of the Xbox. There is no way they can justify their price anymore – not without a High Definition mod and more quality titles included (they will quickly see how difficult it is to find more than two quality titles for their console)… However, Nintendo has already claimed that no price cuts are coming!
In my opinion Nintendo needs to do two things – and fast! One: Cut the goddamn price, Nintendo! Between 30 – 35% at LEAST and then make some nice bundles with Wii Sports and Wii Sports 2 and make the Wii Motion Plus standard in the Wiimote. Two: Start delivering quality titles NOW! Not just first party, but also third party… Show that you have the game development teams behind you! Oh, and while you are at it… STOP the junk titles from reaching the market! How do you think your customers feel when they buy another “Wii Sports Wannabe Clone” for good money and find it to be worth less than Summer Games for Amiga in monochrome colors?!
What Nintendo needs to understand is that the Wii is not really a console – it is a toy and should be price like it… The controllers are not gaming controllers, but gimmicks for the toy meant to offer a mild imitation of reality… and the graphics are not much better than that of the Amiga – especially on a HD TV!
So, in short… Nintendo – wake up! Lower the price and start paying money to quality assurance for once!