After an extraordinary long time under development Vista finally shipped last month from the Microsoft’s Software Factory. A lot has happened since the last version of Windows, XP. Google appeared, MySpace appeared, Skype appeared, YouTube appeared, iTunes appeared… The world has changed in so many ways! But what happened to Microsoft during those years? Where did the innovation go?…
Back in the 90′ies Microsoft had its great browser-battle with Netscape and won hands down by using a bit of innovation and a lot of dirty tricks only available to monopolists. After that they relaxed, thinking that they had this Internet-thing under control – It would no longer be a threat, and they could easily keep standards from being implemented in the real world as long as everybody used their non-standard compliant browser… Then came Mozilla, first with its Mozilla Browser-suite, but soon after FireFox… A standard-complaint browser that used innovation and was available across different platforms! Its popularity grew, and suddenly Microsoft was forced to awaken its Internet Explorer team once again from the Holy grave! What did they do? They forgot about innovation and just copied the features FireFox (and Opera) have had for many years… No more need for innovation – just playing catch-up!
Then Apple launched their Mac OS X, which was an easy to use, safe operating system, that looked damn good and suddenly Windows XP started looking like an ugly duckling… Even compared to Linux XP was years behind…. What did Microsoft do? They copied practical every effect from Mac OS X into Windows Vista… No need for innovation here – just playing catch-up!
The digital music sales was nothing to worry about back in the good old days. There were no real shops, only piracy! Then came iTunes from Apple, coupled with the iPods, and suddenly a giant market, which now sits on 6% of the total music sales in America, was born. What did Microsoft do? Everything humanly possible… But not with innovation! They created a music shop with MTV and integrated it into Windows by default – trying to use the same dirty monopolist trick from the battle with Netscape… But to no real avail! What does Microsoft do then? They screw their own format and their own customers by making the Zune with the single purpose of destroying the market for Apple – not taking a real slice for themselves! How do they do that? By ensuring to pay compensation to the Greedy Business ™ and thereby giving them the ammunition to go and demand more money from Apple, quickly destroying Apple’s market by undermining it … Not exactly innovation!
Then comes OpenOffice.org and starts pushing for open standards in documents, especially from the public sector and government, which should not force every citizen to buy Microsoft’s prosperous Office series in order to read official documents. They succeed in getting the Open Document Format (ODF) accepted as an ISO standard, but what does Microsoft do? Instead of supporting this format they try to create their own in Open XML, which allows them to claim openness without letting go of control over people documents and thereby their data… Not in any way innovative!
Microsoft is earning loads of money on its Windows and Office products and needs to start innovating again… It isn’t like they haven’t got enough personnel employed or are in lack of skilled programmers! Still there is something very wrong with their development structure, as Windows 95 and Internet Explorer 3 development leader, Brad Silverberg acknowledges! They make too many basic security flaws in their products and a company that size and with that status and influence should act more appropriate and try to innovate and develop – instead of exploiting their monopoly and copying their competitors in every way possible!
Microsoft needs to look deep into itself, the company, its development model, its image and start thinking about how to change things! They need to find a way to innovate again, to compete on equal terms – on quality and innovation, not on monopolistic status! A company with that history and so much capabilities should be able to do more and better! They should be a market leader, not just a market follower .. and a slow one at that! Get your act together, Microsoft – and perhaps you can re-earn the trust you once had among developers!