Today Toshiba threw in the towel, formally declaring HD DVD a dead format, leaving Sony’s Blu-Ray as the remaining option for consumers. Everyone is happy – we can move on! All we need now is that Blu-Ray needs to grow up and mature. So Sony, instead of gloating over your first victory in a format war ever, here is a couple of suggestions on improvement that you might as well get started on…
In terms of maturity Blu-Ray needs to adapt its Profile 2.0 as fast as possible so that people doesn’t get burned any more than they already have. Regional coding is also a thing of the past, trying to keep the markets separated so that they can squeeze more money out of the western countries and offer richer content to the slower adapting markets, like USA, the same way it happened with DVD. Regional coding simply needs to go.
Then the content needs to go up in quality. Sony has for so long championed that 30 GB is not enough for the next-gen format – then why don’t you use more than maximum 18 GB on any Blu-Ray? Give the consumer a reason to buy these disc for the already far too high prices Blu-Ray disc are selling f0r – simply add more and better content! One might still remember the early days of DVDs, where almost no real additional content was put on the discs, the prices were high and the movies were poor conversions with almost the same low quality as VHS in terms of picture and especially sound. Sony has championed this format as crystalline in terms of quality so the content needs to be as well – or the money spent on the disc will again be wasted…
Then the loading times of Blu-Ray discs needs to go down. Choosing Java as a language might seem smart in terms of flexibility, but NOT in terms of speed. Customers doesn’t want to go from DVD with almost instantaneous loading times to a Blu-Ray disc with between 50 seconds and 150 seconds worth of loading time. This simply needs to go down! Way down … Computers are fast and we do not live in 1990 anymore… Loading times should be labelled on players to give buyers something to assess them by.
The question of upgradeability then comes to mind. A lot of early adapters have been seriously burned by the lagging maturity in the rushed-to-market Blu-Ray specification. This should not happen to common consumers. Players should be marked with a clear label that they are future-proof.
The prices need to go down. I know that Sony considers the DVD to be last-gen by now, but it is still the bar on which Blu-Ray is measured. Upscaled DVDs look good. Few normal consumers see real difference on medium quality flatscreen TVs combined with a standard HIFI-setup between upscaled DVDs and the Blu-Ray discs. When this is the reality the difference in price in terms of both content (discs) and players becomes an issue and currently Blu-Ray is too expensive on both accounts. This needs to be addressed.
Digital Rights are an important issue and copy protection on Blu-Ray discs are, like HD DVDs, appalling. On top of an already dis functional AACS Blu-Ray has BD-Java to further slow players down. This needs to go! Normal consumers will not accept their legally bought discs doesn’t play correctly. The explanation that copy protection is needed and fair will not be accepted by the common consumer. He wants the content he had paid good money for to play correctly or he wants his money back and heads back to DVDs where this is not an issue anymore!
Well, that should be enough for Sony and the rest of the group to keep them occupied for a while… Let’s not hope for their sake that they are too late in fixing this because digital downloads are coming – with Microsoft pressing harder each day for this alternative – an alternative that is not limited by size or production cost in the same way…