Apple: When is enough DRM enough?

Posted by – February 18, 2009

Coming from the company, who’s CEO a year back claimed that he would love to be able to provide music over iTunes without DRM, one could be surprised to see Apple’s latest claim: Jailbraking a phone is suddenly against the DMCA... Suddenly you find Apple siding with the likes of MPAA and realize one thing: Apple is only against DRM as long as they keep complete control of their customer and their market. The entire ecosystem around Apple’s products, from the iPod to the iPhone and iTunes are surrounded by guarding technologies that “protect” the customer against other choices than that of Apple. Meanwhile the customers are complaining widespread about DRM… A complain that apparently goes on deaf ears at Apple!

Naturally Apple gets its fair beating on blogs and criticism for being this arrogant on the DRM issue, but one would not expect them to receive a direct attack on this issue from Microsoft. However, Steve “Throwing Chairs” Ballmer apparent goes out criticising Apple for being a closed company… Guess it takes one to know one :)

It is, none the less,  strange to hear Steve Jobs talk about Apple as an open company, when their entire moneychain is built around fencing in their customers completely. In my opinion they should rethink their strategy and become an open company! But who cares?…. As long as there are customers for their fenced-in technology they will continue to build more DRM into their products!

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